American Market
Lowe managed to develop the game and market it successfully in the American market. The game was copied into several forms but the original idea was always the same. The generic name of bingo was attributed to all the versions of the game.
Lowe was also approached by a priest from Wilkes-Barre, Pennsylvania, who thought that the game of bingo could be a great way to raise funds for his parish. In order to facilitate community playing, Lowe realized that he needed to produce mass combinations of the number cards. With the help of an elderly mathematician, Lowe eventually produced a combination of 6,000 cards. The cards ended up costing Lowe thousands of dollars and also costing the mathematician his sanity.
The news of the success of the fundraising ability of bingo spread like wildfire. By 1934, there were an estimated 10,000 games of bingo a week being played and Lowe’s firm was working at a crazy pace in order to produce all the cards and games required – thousands of employees, nine floors of office space and 64 printing presses working 24/7.
The public image of bingo has always managed to stay ‘clean’ and ‘sin-free’ as opposed to several other betting games. Until recently the game was primarily staged by churches and charity organizations in the United States. The legality of the game and the stakes being offered vary from state to state. Bingo is usually played on a weekly basis for relatively modest stakes, but occasionally the last game of a season will include a progressive jackpot option. |